EPIC BILL BRADLEY
EXTREME ENDURANCE ATHLETE
Arguably one of the most inspiring and versatile extreme endurance athletes of our time, Bill Bradley undertakes the most challenging endurance sporting events in the world. He craves improbable challenges, set against nature’s unforgiving scenarios, proving the limitless power of persistence.
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Bradley was the Video Retailer of the Year in 2001 and successful owner of 17 video/game rental stores that went bankrupt in 2005. “With my bankruptcy, I lost my identity as one of the top independent video retailers in the country. That loss, along with a devastating divorce that I experienced during the same time, it decimated me. I could not look people in the eyes. Through my challenges as an athlete, I have regained my identity by pushing myself to go further and further!”
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The list of both organized and self-directed events that Bradley has attempted, reads like an impossible fantasy, and might represent the endurance sport-junkie’s ultimate bucket list. They range from extreme cold to blistering heat, spanning lengths from 100 to 3,000 miles, and touches multiple continents on the globe. They involve swimming, cycling, running, walking, mountain climbing, and–if required–crawling.
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